CAESARS ENTERTAINMENT PORTFOLIO
My time at Caesars Entertainment has provided me the opportunity to work on/manage a variety of projects for our B2B (Business-to-Business) marketing purposes. I've been honored to work on pieces that have not only push myself creatively, but the business finds useful for our communicating our brand.
This is one of the early CAESARS FORUM ads I designed with my Marketing team. The direction was to keep it simple, clean and to the point. So I went with the conference center's tagline and logo on top while the exterior render remained front and center. This layout would go on to have multiple variations through the campaign's life cycle.
This is one of the early CAESARS FORUM ads I designed with my Marketing team. The direction was to keep it simple, clean and to the point. So I went with the conference center's tagline and logo on top while the exterior render remained front and center. This layout would go on to have multiple variations through the campaign's life cycle.
A variation of the initial CAESARS FORUM ad layout. We wanted to showcase the capabilities of the Forum Plaza and I believe the ad captured it. (I have fond memories of zooming into this picture and see how each 3d character model was positioned.)
A variation of the initial CAESARS FORUM ad layout. We wanted to showcase the capabilities of the Forum Plaza and I believe the ad captured it. (I have fond memories of zooming into this picture and see how each 3d character model was positioned.)
Program that I designed for the Groundbreaking Ceremony of CAESARS FORUM. These were printed out and provided to attendees of the event.  My biggest lesson on this design was the process of figuring out how to layout the information without having it become a block of text.
Program that I designed for the Groundbreaking Ceremony of CAESARS FORUM. These were printed out and provided to attendees of the event. My biggest lesson on this design was the process of figuring out how to layout the information without having it become a block of text.
CAESARS FORUM Cover-Wrap that was designed for FORTUNE Magazine. This was a really fun project to work on as it taught me a lot of the design mechanics for a cover-wrap and one of the proudest moments of my career when I held the printed magazine in my hands.
CAESARS FORUM Cover-Wrap that was designed for FORTUNE Magazine. This was a really fun project to work on as it taught me a lot of the design mechanics for a cover-wrap and one of the proudest moments of my career when I held the printed magazine in my hands.
Cover-Wrap designed for our Trade Publication. I referenced my previous post card design where I ultizied that "poloroid scrapbook" look and applied it to this project.
Cover-Wrap designed for our Trade Publication. I referenced my previous post card design where I ultizied that "poloroid scrapbook" look and applied it to this project.
An invitation designed for an event our team hosted at NOBU Hotel in Caesars Palace. I was inspired by the elegant look of Nobu's branding. (The Nobu Villa never ceases to amaze me whenever I get the chance to visit the space.)
An invitation designed for an event our team hosted at NOBU Hotel in Caesars Palace. I was inspired by the elegant look of Nobu's branding. (The Nobu Villa never ceases to amaze me whenever I get the chance to visit the space.)
Postcard design that was given along with an amenity for our Hosted Buyers/Press that attended IMEX America 2017 with Caesars Entertainment. I had a really great time designing the elements that gave it the postcard feel.
Postcard design that was given along with an amenity for our Hosted Buyers/Press that attended IMEX America 2017 with Caesars Entertainment. I had a really great time designing the elements that gave it the postcard feel.
Promotional banner I designed for one of the premier events that Caesars Entertainment sponsored. This was one of the first design projects in my career that I was responsible for the overall look/feel of how we marketed an event. (I have fond memories of dragging the boat icon across my screen in Photoshop so it looked like it was sailing.)
Promotional banner I designed for one of the premier events that Caesars Entertainment sponsored. This was one of the first design projects in my career that I was responsible for the overall look/feel of how we marketed an event. (I have fond memories of dragging the boat icon across my screen in Photoshop so it looked like it was sailing.)
Promotional postcard design that was given out to our attendees during Meeting Professional Internationl World Eduation Congress 2016 in Atlantic City.
Promotional postcard design that was given out to our attendees during Meeting Professional Internationl World Eduation Congress 2016 in Atlantic City.
Caesars Means Business ad I designed for use in our advertiing. Inspired by my IMEX America 2017 postcard, I repurposed the graphic to fit a full page ad while showcasing our differeniators.
Caesars Means Business ad I designed for use in our advertiing. Inspired by my IMEX America 2017 postcard, I repurposed the graphic to fit a full page ad while showcasing our differeniators.
Full page advertisement I designed for our Caesars Entertainment sponsored January issue of Meeting Professional International (MPI) Magazine. The direction was to showcase the location of our National Sales team while pointing out our differeniators.
Full page advertisement I designed for our Caesars Entertainment sponsored January issue of Meeting Professional International (MPI) Magazine. The direction was to showcase the location of our National Sales team while pointing out our differeniators.
Full page Harrah's Las Vegas ad designed for the Meetings Professional International (MPI) Magazine Caesars Entertainment sponsored issue.
Full page Harrah's Las Vegas ad designed for the Meetings Professional International (MPI) Magazine Caesars Entertainment sponsored issue.
Invitiation designed for our client event at the American Century Championship.
Invitiation designed for our client event at the American Century Championship.
This was a fun piece of marketing collateral to put together for our third-party 's conference. I was aiming for the flashy feel of Las Vegas while still showcasing CAESARS FORUM images in a dynamic way.
This was a fun piece of marketing collateral to put together for our third-party 's conference. I was aiming for the flashy feel of Las Vegas while still showcasing CAESARS FORUM images in a dynamic way.
Postcard design for a Sales Blitz event that our Sales team was executing. I went for a "polaroid scrapbook" feel that was really fun to put together.
Postcard design for a Sales Blitz event that our Sales team was executing. I went for a "polaroid scrapbook" feel that was really fun to put together.
Full page ad designed for the Meetings Professional International (MPI) Magazine Caesars Entertainment sponsored issue. This was to showcase the benefits of our Meetings Diamond program.
Full page ad designed for the Meetings Professional International (MPI) Magazine Caesars Entertainment sponsored issue. This was to showcase the benefits of our Meetings Diamond program.
Full page LINQ Las Vegas ad designed for the Meetings Professional International (MPI) Magazine Caesars Entertainment sponsored issue.
Full page LINQ Las Vegas ad designed for the Meetings Professional International (MPI) Magazine Caesars Entertainment sponsored issue.
Two-page spread I designed for Plan Your Meetings Magazine. This was the initial graphic piece for an Augmented Reality ad. The final version would have the polariod move into a slideshow showcasing the history of Caesars Entertainment.
Two-page spread I designed for Plan Your Meetings Magazine. This was the initial graphic piece for an Augmented Reality ad. The final version would have the polariod move into a slideshow showcasing the history of Caesars Entertainment.
Full page ad designed for the Meetings Professional International (MPI) Magazine Caesars Entertainment sponsored issue. My direction was to showcase Caesars Code of Commitment in a fun and engaging way. I made a decision to flex my illustration skills for this ad and it was a really enjoyable ad to create. I'm still fond of it to this day.
Full page ad designed for the Meetings Professional International (MPI) Magazine Caesars Entertainment sponsored issue. My direction was to showcase Caesars Code of Commitment in a fun and engaging way. I made a decision to flex my illustration skills for this ad and it was a really enjoyable ad to create. I'm still fond of it to this day.
CAESARS FORUM Banner Ad design for our trade digital publications.
CAESARS FORUM Banner Ad design for our trade digital publications.
CAESARS FORUM Banner Ad design for our trade digital publications.
CAESARS FORUM Banner Ad design for our trade digital publications.
CAESARS FORUM Banner Ad design for our trade digital publications.
CAESARS FORUM Banner Ad design for our trade digital publications.
FREELANCE DESIGN PORTFOLIO
In my hours away from my day job, I usually take on the occasional side-projects for those that can use my help. Below are some examples of designs that I've created for personal clients.
Logo design for Live Free Health & Fitness
Logo design for Live Free Health & Fitness
Crop Hoodie Design for Live Free Health & Fitness. An example of taking their branding and expanding on it with an apparel line.
Crop Hoodie Design for Live Free Health & Fitness. An example of taking their branding and expanding on it with an apparel line.
Hoodie Design - Live Free Health & Fitness
Hoodie Design - Live Free Health & Fitness
Hoodie Design - Live Free Health & Fitness
Hoodie Design - Live Free Health & Fitness
Long Sleeve Design - Live Free Health & Fitness
Long Sleeve Design - Live Free Health & Fitness
Long Sleeve Design - Live Free Health & Fitness
Long Sleeve Design - Live Free Health & Fitness
Tank Top Design - Live Free Health & Fitness
Tank Top Design - Live Free Health & Fitness
Business Card Design (Back) - Reina Lapena
Business Card Design (Back) - Reina Lapena
Business Card Design (Front) - Reina Lapena
Business Card Design (Front) - Reina Lapena
Logo design I was commissioned for a local Ultimate Frisbee group.
Logo design I was commissioned for a local Ultimate Frisbee group.
Roni Hale Logo Design. I worked closely with my client in defining a brand, style, look and feel all embodied within a logo.
Roni Hale Logo Design. I worked closely with my client in defining a brand, style, look and feel all embodied within a logo.
Business Card Design (Back) - Roni Hale
Business Card Design (Back) - Roni Hale
Business Card Design (Front) - Roni Hale
Business Card Design (Front) - Roni Hale
Las Vegas Monorail Rack Card Design (Back)
Las Vegas Monorail Rack Card Design (Back)
Las Vegas Monorail Rack Card Design (Front)
Las Vegas Monorail Rack Card Design (Front)
Las Vegas Monorail Rack Card Design (Back)
Las Vegas Monorail Rack Card Design (Back)
Las Vegas Monorail Rack Card Design (Front)
Las Vegas Monorail Rack Card Design (Front)
Las Vegas Monorail Station Signage Design
Las Vegas Monorail Station Signage Design
Las Vegas Monorail Station Signage Design
Las Vegas Monorail Station Signage Design
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