On my journey as a creative, I never imagined that I would be responsible for the design, layout, distribution and analytics for emails. I learned that emails can be much more than promoting products/services. Emails have the opportunity to inform, teach and inspire people.
Creating a beautiful design or layout is just icing on the cake. The real work is asking yourself, whose it for and how can it help them get to where they need to go?
Note: All emails were developed and deployed in Salesforce Marketing Cloud and the graphics/animated gifs were created in Photoshop.